INTRODUCTION

This active-learning MasterClass training teaches exhibitors the latest tactics in the three critical phases of exhibiting.

  1. Pre Show – They learn how to get more attendees to visit their booth and consequently generate more sales leads.
  2. During Show – They learn how to effectively engage booth visitors, qualify their interest, and move them into their sales funnel.
  3. Post Show – They learn how to respond to their leads in a new way that assures 100% lead follow-up and a positive ROI (Return-On-Investment) from exhibiting.

There is something in this MasterClass exhibitor training for trade show owners and organizers, exhibiting companies, and even trade show industry suppliers, as follows.

  • Trade show owners and organizers schedule and host this MasterClass training for their exhibitors to demonstrate a concern for their success and thereby improve exhibitor retention and relationships.
  • Presidents/CEO’s/CMO’s/CFO’s of exhibiting companies recommend this MasterClass training for their company’s trade show management teams, because it increases sales, justifies trade show cost, and demonstrates a means to achieve a positive ROI from the exhibiting investment.
  • Exhibiting company sales managers recommend this MasterClass training for their trade show management teams, because it realistically showcases the problems that salespeople have contacting all the booth visitors and following up on leads after a trade show.
  • Exhibiting company marketing managers attend this MasterClass training, because it demonstrates how to nurture leads, after the show, that are outside of the immediate sales funnel and pipeline.
  • Exhibiting company booth-staff attend this MasterClass training for the latest engagement and visitor qualification techniques.
  • Trade show industry suppliers schedule this MasterClass training for their sales teams, who learn how to differentiate their company from their competition during their selling process to exhibitors, to win more RFP’s and new business.

After this MasterClass training, attendees get 30-days of FREE consulting and telephone support in case they have specific questions or require individual assistance implementing what they learned in the training.