INTRODUCTION

If you’re new to using AI and ChatGPT in trade shows, and wondering where to begin, you’re in the right place. I’ve created three easy tools to help you learn and apply ChatGPT — fast, smart, and with your specific trade show related challenges in mind. (Reference the HOME page for the three tools.)

Why Learning ChatGPT Matters — Especially in Trade Shows

Trade show exhibiting is expensive. The pressure for achieving a positive ROI is high. With ChatGPT, you can:

• Simplify the ESM (Exhibitor Services Manual)
• Write compelling booth invitations and social media posts
• Draft personalized lead follow-up responses in seconds
• Create scripts for booth staff and sales teams
• Generate attention-grabbing press releases and new product announcements
• Research venues, competitors, and industry trends — instantly
  …and that’s just the beginning.

The first half of this class teaches you ‘what’ ChatGPT is and ‘how’ to use it. If you can write an email, you can use ChatGPT. Let me show you how — with zero tech jargon, real trade show related examples, and a little humor.