PRESENTER

Richard Erschik has decades of exhibiting experience in a major U.S. industry. He has personally exhibited in more than 100 trade shows.

Based on his own experience, he understands the challenges that exhibitors face, including staff limitations, budget cuts, poor lead follow-up, and questionable ROI after a trade show.

To address these challenges, Richard developed an exclusive “process” of responding to and managing sales leads after a trade show. He turned his process into a very successful national lead response management service organization that he managed for more than 2 decades. His company was recognized by American Airlines as “One of the most innovative companies in the country” and a “Best Practice” in trade show marketing.

In 2009 Richard sold his company to one of its prominent customers and began nurturing his passion to teach other exhibit managers his process and how to successfully exhibit trade shows.

He has conducted more than 350 international in-person seminars, on-line training webinars, and workshops, and has been a featured speaker, round-table moderator, and exhibitor educator at the EXHIBTOR Show in Las Vegas for 18 years.

Richard is listed in Trade Show Executive Magazine’s Who’s Who in Specialty Service Contractors relating to exhibitor education.  With his wealth of experience and expertise, he provides high value insights and education to help exhibitors succeed.

Richard’s Differentiator = “While others tell exhibitors what to do at a trade show, and why, I show them how and help them realize that trade shows don’t COST… they PAY!”

You can read more about Richard’s career path in this Exhibit City News cover article.