This webinar delivers practical exhibitor information, education, and active-learning instruction, focused on delivering measurable trade show ROI before, during, and especially AFTER the show.
Trade Shows Don’t Cost… They PAY! is a “live” 60–90-minute exhibitor MasterClass webinar is designed to help exhibiting companies improve how they prepare for, perform at, and follow up after a trade show.
This is not just another webinar filled with dated and repetitive information, outdated tips, and theory. Instead, it is practical education and instruction based on real-world experience, proven process improvement, and more than one million trade show leads processed through a successful 22-year lead management service company.
The webinar can be hosted by trade show organizers for their exhibitors months before an event. Or it can be scheduled directly by individual exhibiting companies for their exhibit manager, booth staff, marketing team, and sales team.
The purpose of this webinar is simple: help exhibitors stop treating trade show names as leads and start managing them as real sales opportunities.
The webinar content covers complete exhibiting process improvement — before, during, and especially after the show — where real ROI is either created or quietly lost.
Trade show organizers do their part to select the venue, attract exhibitors, fill the aisles with attendees, and deliver a successful event. But after the show, exhibitor satisfaction is not based only on booth traffic. It is based on whether exhibitors believe the show helped them generate measurable business results.
Here is why organizers host this webinar.
Better-trained exhibitors tend to become more successful exhibitors. And more successful exhibitors are far more likely to come back.
Other exhibitor education focuses primarily on what happens before and during the show — booth design, traffic-building, giveaways, and booth staff behavior.
The webinar is presented “live” by Richard Erschik, internationally recognized as “The Voice of Trade Show ROI.”
Richard founded and was CEO of a successful trade show lead response, qualification, and management service company for more than two decades. He has been a featured speaker and presenter at the Exhibitor Show in Las Vegas for 18-years. He has worked with and presented to the exhibitors of major trade show organizers, associations, corporations, and exhibitors in the United States, Canada, Mexico, Belgium, India, and South Africa.
Across countries, industries, and show sizes, he found the same basic problem: exhibitors work hard to generate leads, but most lack a practical process for managing them after the show.
This webinar teaches that process.
Exhibiting is expensive. Booth space, travel, hotels, shipping, drayage, staff time, graphics, giveaways, and show services all add up quickly. Yet many companies still leave the show with a list of names and no clear process for turning those names into measurable sales opportunities.
That is why individual exhibitors schedule this webinar for their team.
Other trade show training focusses on pre and during show subjects. This webinar teaches that too, but it does not stop there.
The goal of exhibiting is not more names. The goal is better opportunities, better follow-up, better results, and better.
Richard Erschik conducts the webinar “live.”
Richard has spent decades in the trade show industry as an exhibitor and then founder/CEO of a successful international trade show lead management service company.
His company made more than 1.6 million outbound qualification calls and processed more than one million leads for its clients. Unprecedented statistics from that activity are shared with attendees in this webinar.
That experience revealed what most companies were missing: not effort, not booth activity, and not interest — but a practical and cloneable post-show process.
That is the process he teaches in this webinar.
Trade show organizers work hard to attract exhibitors, increase attendance, and deliver value to every event. But many exhibitors continue struggling with the same challenge year after year.
They collect names at the show…then fail to properly respond to them, qualify them, prioritize them, or follow up consistently afterward.
The result? Exhibitors often leave the event uncertain about their ROI. And when exhibitors struggle measuring results, organizer satisfaction and exhibitor retention can suffer.
That’s exactly why this webinar was created.
Most exhibitor education focuses heavily on…
Those things matter. But the real ROI usually happens AFTER the show.
That’s where opportunities are either:
Or… lost.
This webinar helps exhibitors understand the complete exhibiting process before, during, and especially AFTER the show.
This content is not theory.
The webinar is built from the real-world systems, procedures, and experience gained operating a successful 22-year trade show lead management service company that processed more than one million trade show leads.
During those 22-years, clear patterns became obvious:
The webinar shares those lessons learned and solutions in a practical, understandable way exhibitors can immediately apply.
Exhibitors discover:
Most importantly, they learn how to implement a practical process for achieving 100% lead response and follow-up instead of letting valuable opportunities disappear after the event.
Organizers who host this webinar provide exhibitors with something far more valuable than motivation.
They provide practical process improvement education that helps exhibitors:
Better-trained exhibitors often become:
Richard Erschik is an international speaker, trainer, author, and former trade show lead management company owner who has trained more than 45,000 exhibitors worldwide.
He served as a featured presenter at the EXHIBITOR Show for 18 years and became widely recognized throughout the industry as “The Voice of Trade Show ROI.”
His presentation style is practical, conversational, experience-based, and focused on real-world application rather than theory.
The webinar is presented live online and hosted by your organization for your exhibitors.
It can be scheduled months before your event to help exhibitors:
Most exhibitors spend months preparing for a trade show.
They:
Then the show ends. And that’s where many exhibitors lose control of the process.
-Names sit too long without response.
-Follow-up becomes inconsistent.
-Salespeople get busy.
-Opportunities slip away.
-And measurable ROI becomes difficult to track.
Not because exhibitors don’t care. But because most companies never developed a real post-show process.
Most exhibitors believe they need:
But many already collected enough opportunities to justify the investment. The real problem is what happens AFTER the show.
That’s where ROI is either created… or quietly disappears.
This live Exhibitor MasterClass teaches a practical DIY system for:
You will learn:
This webinar is built from the real-world systems and procedures developed from operating a successful 22-year trade show lead management service company that processed more than one million trade show leads.
The process was refined by observing:
The result is a practical system exhibitors can realistically implement themselves.
This is not a motivational seminar. It’s a practical, real-world process improvement webinar designed to help exhibitors:
Simple concepts. Practical systems. Real-world application.
This webinar is ideal for:
Especially exhibitors who feel:
“We work hard at trade shows… but we know we could be getting more from them.”
Richard Erschik is an international speaker, trainer, highly acclaimed presenter, author, and former trade show lead management company owner who has trained more than 45,000 exhibitors worldwide.
Known throughout the industry as “The Voice of Trade Show ROI,” he spent decades helping exhibitors improve measurable trade show results through practical post-show systems and follow-up procedures.
Scheduling the webinar is simple. Contact Richard, discuss your audience, your upcoming show, your team’s needs, and the best date and time for the live session.
The webinar can be delivered to a single exhibit manager, or for a trade show team, booth staff, marketing and sales personnel — or hosted by your trade show organizer for all exhibitors participating in the show. Tell them to host this webinar for all their exhibitors.
