Richard Erschik: Former Trade Show Industry Company CEO | Trainer of 45,000+ Professionals | Author — ‘Trade Shows Don’t Cost They PAY!’ — ‘The AI Executive Edge’ — ‘Fifty Years in the Room.’
Most trade show education focuses heavily on what exhibitors should do before and during the show: booth design, traffic building, giveaways, and booth staff behavior.
Richard Erschik also teaches exhibitors what to do AFTER the show to assure 100% lead follow-up and a positive ROI.
Because after operating a successful 22-year trade show lead management service company, that processed more than one million trade show leads for its clients, one thing became very clear: Most exhibitors don’t fail because they didn’t collect enough names. They fail because they never developed a practical process for responding to, qualifying, prioritizing, nurturing, and managing those opportunities after the event.
That’s the problem Richard has spent decades helping exhibitors solve.
Richard Erschik is an international speaker, trainer, presenter, author, and former trade show lead management company owner who has trained more than 45,000 exhibitors worldwide.
For 22 years, his service company worked directly with exhibitors to improve lead response, qualification, follow-up, lead nurturing, accountability, and measurable trade show ROI. During that time, his company processed more than one million trade show leads across a wide variety of industries and trade shows.
Richard has presented throughout the United States, Canada, Mexico, Belgium, India, and South Africa. And regardless of the country, industry, or size of the event, the problems were remarkably similar: poor follow-up, weak qualification, lost opportunities, and difficulty measuring ROI.
The practical process Richard teaches was developed specifically to solve those exhibiting problems.
Richard’s webinars are designed to help exhibitors improve and refine the systems they already have in place.
Not replace everything. Not create complicated new procedures. And not overwhelm exhibitors with theory.
Instead, exhibitors learn practical DIY improvements they can realistically implement within their current lead generation and management process.
The goal is simple: better organization, better lead management, better follow-up consistency, and better measurable trade show ROI.
Richard career includes 12 years as an exhibitor in the manufacturing industry. So he teaches from firsthand exhibiting experience observing what actually happens after trade shows: why follow-up slows down, why salespeople ignore many leads, where opportunities are lost, and what successful exhibitors consistently do differently.
His presentation style is conversational, practical, direct, and easy to understand.
No hype. No buzzwords. No motivational fluff.
Just real-world education exhibitors can immediately apply.
Richard served as a featured roundtable moderator and presenter at the EXHIBITOR Show in Las Vegas for 18 years and became widely recognized throughout the industry as “The Voice of Trade Show ROI.”
His message has remained consistent for decades: Trade shows don’t fail because exhibitors don’t work hard. They fail when companies lack a practical process for what happens AFTER the show.
Whether you are a trade show organizer interested in hosting the webinar for exhibitors or an exhibitor looking to improve measurable trade show ROI, Richard would welcome the opportunity to discuss how the webinar can help improve trade show results.
