Richard Erschik has spent more than 50 years helping exhibitors turn trade show activity into measurable sales results.
He has trained more than 45,000 professionals, presented 350+ training sessions, and has been a featured speaker, presenter, and roundtable moderation at the EXHIBITOR Show in Las Vegas for 18 years..
His former company processed more than one million trade show sales leads for exhibiting companies.
Today, Rich combines that real-world trade show experience with practical AI and ChatGPT training to show exhibitors how to work smarter before, during, and after the show.
Most trade show education teaches exhibitors ‘what’ they should do and ‘why’ to be effective. Richard Erschik shows them ‘how’ to actually do it — before, during, and after the show.
He has trained more than 45,000 professionals, presented 350+ training sessions, and has been a featured speaker, presenter, and roundtable moderator at the EXHIBIOTR Show in Las Vegas for 18-years.
His former company processed more than one million trade show sales leads for exhibiting companies, giving him a firsthand look at what happens after the show — where opportunities are qualified, followed up, nurtured, converted into sales, or simply lost.
Today, Richard combines that real-world trade show experience with practical AI and ChatGPT training to help exhibitors plan smarter, prepare faster, engage and qualify visitors more effectively, improve follow-up, and measure results.
This MasterClass webinar/workshop brings his training all together including today’s AI tools.
Richard’s approach to AI is grounded in more than 50 years of actually working with exhibitors and the problems they face.
AI doesn’t replace good exhibiting practices. It makes many of them easier, faster, and more effective.
In this MasterClass, Richard demonstrates how exhibitors can use AI and ChatGPT to help plan and promote before the show, prepare booth staff, develop better visitor questions, organize information, improve lead qualification and follow-up, create communications, and measure results.
The emphasis is not on becoming an AI expert. It is on learning practical ways to use AI to do the exhibiting work you already have to do.
You’ll see what to do, how to do it, and examples you can put to work immediately.
Richard designed this MasterClass for exhibitors who want to use AI themselves — without becoming technology experts or changing everything they already do.
You’ll learn practical ways to use ChatGPT and AI for real exhibiting tasks before, during, and after the show. Richard demonstrates examples, explains the thinking behind them, and shows you how to adapt them to your own company, products, customers, and trade shows.
You don’t need special technical skills. If you can describe what you want to accomplish, AI can help you plan it, write it, organize it, analyze it, and improve it.
Richard spent 12 years as an exhibitor before founding his own company spending decades helping other exhibitors improve their results. He understands the deadlines, pressure, details, and occasional chaos that come with getting ready for a trade show — because he’s been on the carpet side himself.
His presentation style is conversational, practical, direct, and easy to understand.
No hype. No buzzwords. Just practical ideas and examples exhibitors can immediately put to work.
Richard has been a featured speaker, presenter, and Roundtable moderator at the EXHIBITOR Show in Las Vegas fo 18-years and became widely recognized throughout the industry as “The Voice of Trade Show ROI.”
His work has always focused on one fundamental question: What did the company actually get from its trade show investment?
Today, that same focus continues with AI. The technology has changed, but the objective hasn’t. Richard teaches exhibitors how to use AI and ChatGPT as practical tools to improve planning, preparation, visitor engagement, qualification, follow-up, and measurable results.
AI is the newest tool. Better exhibiting and measurable ROI are still the goal.
Whether you are a trade show organizer interested in hosting the webinar for exhibitors or an exhibitor looking to improve measurable trade show ROI, Richard would welcome the opportunity to discuss how the webinar can help improve trade show results.
