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INTRODUCTION
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Times Have Changed — Exhibitors Have Changed — Their Quest for ROI has Not
Post-COVID company downsizing eliminated many experienced exhibit managers.
Today, a large percentage of exhibitors attend shows without clear guidance on how to prepare, engage, or follow up effectively. As a result, many exhibitors repeat the same behaviors year after year — expecting better results.
The biggest gap appears after the show. Leads were collected, but follow-up is delayed, inconsistent, or never completed. When follow-up fails, ROI disappears.
Why Organizers Host This Webinar for Their Exhibitors
Forward-thinking trade show organizers address their exhibitor problem before their show opens.
By hosting this “live” exhibitor MasterClass webinar, organizers give exhibitors practical and current guidance on what actually drives results:
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Pre-show promotion that attracts more qualified booth visitors and consequently ‘increases show attendance’
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During-show execution that improves booth staff engagement and lead quality
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Post-show follow-up improvements that help assure 100% lead follow-up — where ROI truly lives
This is not theory or trend-chasing. It is proven, real-world exhibitor training built on decades of trade show experience.
A Turnkey Education Solution for Organizers
This webinar is designed to be simple for organizers to host. (The mere offering of exhibitor education enhances acquisition and retention)
We handle the exhibitor invitations and deliver the live webinar. Your team adds exhibitor value — without adding workload.
Better-prepared exhibitors perform better before the show, on the show floor, and follow up more effectively afterward, and ultimately associate their success with the organizer who helped make it happen.
Help Your Exhibitors Succeed — Before the Show Opens
Invite Richard Erschik to deliver his live 60 minute exhibitor education and training MasterClass titled: Maximizing Exhibitor ROI: A Practical Guide to Pre–During–Post Trade Show Success” to your exhibitors.
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