Richard Erschik
Trade Show Exhibitor Trainer
Richard Erschik is a veteran trade show exhibitor trainer specializing in post-show lead response, qualification, and measurable return on investment.
For decades, he has worked inside the trade show industry as an exhibitor, entrepreneur, consultant, and educator. Unlike trainers who focus primarily on generalities and booth staff engagement tactics, Richard’s expertise centers on what determines real ROI: what happens after the show ends.
He is recognized as a trade show exhibitor trainer specializing in post-show lead follow-up and ROI improvement.
Professional Background
Richard founded and led a national sales lead response and management company serving B2B exhibitors. After 22½ years, he sold the company, having built a structured process that bridged the gap between marketing activity and sales accountability.
Throughout his career, he has:
- Conducted more than 350 seminars, webinars, workshops
- Trained more than 45,000 professionals
- Spoken for 18 consecutive years at ExhibitorLIVE
- Worked with Fortune 500 and mid-market companies
- Developed a structured post-show follow-up process
- Focused on measurable revenue performance from trade show investments
What Makes His Exhibitor Training Different
Most trade show exhibitor training focuses on:
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Pre-show planning
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Booth engagement tactics
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Staff behavior during the event
Richard’s training includes all that, then focuses on:
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Post-show lead response discipline
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Lead qualification
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Sales follow-up
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ROI measurement
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Converting trade show leads into revenue
While many trainers explain what to do and why it matters, Richard teaches exhibitors how to execute a repeatable process that produces measurable results.
Training Formats
Richard delivers:
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Live exhibitor training webinars
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Organizer-hosted exhibitor training programs
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Educational sessions focused on trade show ROI
For webinar hosing information and details, contact Richard: